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NBC INTERACTIVE
CREATIVE STRATEGY
EXECUTIVE CREATIVE DIRECTOR
ASSIGNMENT: Develop a journey that fans of Matt Lauer's NBC travel show can take with him as they learn more about the places he travels and lead them into watching the new season of "Where in the world is Matt Lauer?"
SOLUTION:
Create an interactive online travel portal based on a digital version of Matt Lauer's passport as the basis for his fans to explore and watch content of places he has visited and to get clues as to where he is going next for the up and coming episodes of the new season.

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